This article gives you a summary of getting set up on the Polytag platform. After reading this you can dive into more detailed articles on the specific topics. There is no particular order you need to follow, it’s whatever works for you.

• Upon signing up to your Polytag account you created your first product and product group it belongs to. You can add further products to your account now, either individually or through our bulk product upload tool.
• To help organise your catalogue you can set up product attributes. For example, product attributes for a beverage brand could be set as volume and flavour, or they could be set as the sub group flavoured waters. This is fully customisable as it will be different for everyone. This is optional and can be done at any time.
• If you want to measure the impact of the packaging you are selling onto the market you can enter the packaging component details for your products. Again, this is optional and can be done at any time.
• Heading over to the Landing pages tab, get your creative hat on and start building fully customisable landing pages that match your brand’s style guide. These are the web pages that consumers will be directed to when scanning your Polytag QR codes. You can either build them from scratch or edit one of our pre-built templates. This is recommended as it means the consumers will scan and see a digital twin of the product they’re holding in their hand. However, if you aren’t ready for this step we also have the option to redirect the scans straight to your own website.
• Finally, staying in the Landing pages tab, you will see a Campaigns section, and a default campaign that was automatically created when you signed up. In the Polytag ecosystem products sit under product groups, and product groups are assigned to campaigns. The campaigns determine which product QR code scans point to which landing page, and when. You can edit this campaign to get started, and you can create as many new campaigns as you like. Give the campaign a name, assign your product groups, and set a date schedule for when it will run (as you can have rotating landing pages on a schedule) or set it to never ending. When you save a campaign, customers scanning your QR codes will now be directed to your landing page, so you are now live! This is the point when you will be asked to complete the payment form.