In the Polytag ecosystem campaigns are used to manage which landing page a QR code scan resolves to, and when. Campaigns need a landing page connected to them so they can be saved and activated, so you'll want to create at least one landing page first before creating your first campaign. You will find some landing page templates to choose from to help you get started.

You will have noticed that a default campaign was automatically created for you when you first onboarded to the Polytag platform, so that you can simply edit it.

Please note, in Polytag, products live in product groups, and product groups are assigned to campaigns. Campaigns have landing pages connected to them, as these are what consumers will be directed to when they scan a Polytag QR code.

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